|Dipannita Sharma believes it will take years for prejudice in the Indian fashion industry to fade|
How ironic though in the western world, people want to be darker, "tanned" equals sexy and glowing, bronzed, and golden yet in India and Pakistan, white is seen as beautiful and black as ugly, no wonder there is lack of darker skinned girls in our magazines and ramps.
Pranab Awasti of Delhi's Glitz Modelling agency, said Indians themselves preferred white skin to their own and craved "fair" complexions.
This time last year Indian Vogue run a cover entitled The Dawn of Dusk, it was in response to the growing market for skin-whitening creams caused by lighter-skinned film stars and models represented in Indian media.
|Vogue In. doing its part to dispel discrimination on the basis of skin colour by featuring five darker-skinned models on its cover|
read the full telegraph article here